Tuesday, May 27, 2008

SFHD NEWS: CONFERENCE CALLL, June 5, 2008 11 am est. Will keep you posted here for details

There will be a conference call scheduled for June 5, 2008 at 11:00 am EST. To create a better understanding about the company, SFHD will open a venue where investors, brokers, and analyst can ask questions regarding their current progress. There will also be a web cast announcement in Yahoo Finance, Investor Calendar, Market Watch and Edgar Online powered and moderated by Precision IR.

Santa Fe Holding Company (OTC:SFHD), headquartered in Brentwood, Tennessee, is a restaurant holding company which currently owns and operates a chain of 22 Santa Fe Cattle Co. “roadhouse” steak restaurants. Its restaurants are located in Alabama, Georgia, Mississippi, Indiana, Tennessee, Kentucky and Oklahoma.

Santa Fe’s revenues increased 32.4% in 2006 to a record $21.6 million and were 286% higher than 2003 revenues. This growth reflects an increase in the chain from 6 units in 2003 to 12 units at year-end 2006 as well as higher average sales per restaurant. The Company did achieve its 2007 revenue goal of $33 million. In the first six months of 2007, Santa Fe generated revenues of $13.5 million and expanded its chain to 18 locations.

The Company’s business model centers on developing a network of casual dining steakhouse restaurants across the US that provide customers with quality food, exceptional service and a fun dining experience, all at a reasonable price. Its goal is to dominate the underserved, $10-12 dining niche of the steakhouse restaurant segment.

By year-end 2009, Santa Fe management expects to operate at least 40 restaurants and generate annual per store sales of approximately $3 million. Given the results already achieved under Mr. York’s leadership, we think these projections are reasonable and expect the Company to produce revenues approaching $100 million by year-end 2009.

Our 2009 revenue target is based on sales of $2.6 million per store and 40 restaurant locations. However, according to management, Santa Fe’s annualized sales per store already exceed $2.6 million and are expected to approach $3 million by 2009.

I have attached the latest Investor Packet from the company indicating their current growth status for your reference.

We will be expecting you in the conference call, June 5, 2008, Thursday 11:00 am EST.

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