Santa Fe Cattle Co.'s Ardmore, Okla. Restaurant Has Record Opening Week Sales

ress Release Source: Santa Fe Holding Company, Inc.

Santa Fe Cattle Co.'s Ardmore, Okla. Restaurant Has Record Opening Week Sales
Tuesday June 3, 8:00 am ET

Tuscaloosa, Ala., and Ardmore, Okla. Prove Hungry for High-Quality, Reasonably Priced Family Steakhouse

BRENTWOOD, TN and ARDMORE, OK--(MARKET WIRE)--Jun 3, 2008 -- Santa Fe Holding Co., Inc. (Other OTC:SFHD.PK - News), the parent company of the Santa Fe Cattle Co. steak restaurant chain, today announced record-breaking opening sales for its newest location in Ardmore, Okla. The 23rd Santa Fe Cattle Co. "roadhouse" steak restaurant opened on May 5th in Tuscaloosa, Alabama, and the 24th location opened on May 19th in Ardmore, Oklahoma. The stores both had powerful sales in their opening week, with the Ardmore store ringing up record sales of more than $110,000 for the week, surpassing the previous opening week record of $103,000 achieved at the Troy, Ala., location in February 2008.

The results continue a trend of strong sales and revenue growth demonstrated by Santa Fe Cattle Co., one of the fastest growing concepts in the restaurant industry. The company is pursuing an aggressive yet proven growth strategy that will add 10 new locations in 2008 and 12 additional restaurants in 2009 -- doubling the number of current locations. Five new Santa Fe Cattle Co. restaurants are currently under construction, with openings slated for locations in McComb, Miss.; Ada, Okla.; Bixby, Okla.; and Albertville, Ala., during the next 5 months.

"All of our new stores are having outstanding opening sales numbers, which after a normal leveling off period generate over $3 million in annualized sales," said Santa Fe Founder and Chairman Danny York. "This is unheard of for a 5,947-square-foot restaurant seating 187 people. We've carefully and purposefully developed our formula which is: simply awesome food in a distinctive down-home casual atmosphere at a very reasonable price."

He added, "We must have the right recipe because customers are not only enjoying our food but are consistently asking how they can invest in the company."

York credits the fact that Santa Fe Cattle Co. fills a wide-open niche in the communities they select for their locations, as well as in the dining industry as a whole. By focusing on smaller towns and secondary markets for its new restaurants, Santa Fe Cattle Co. enjoys less expensive real estate, labor, and more stable local economies.

With gas over $4 a gallon in many areas, a lot of people are giving up vacations but they're not going to stop going out to eat. Each of the Santa Fe Cattle Co. restaurants has become a little attraction in town. All the new stores feature a fun, casual environment filled with local artifacts and whimsical décor such as the company's signature Big Ass® ceiling fans and natural stone.

But the primary attraction remains the food -- such as its USDA Choice steaks, which Santa Fe is able to offer at outstanding prices by cutting and aging in-house. The restaurants also are known for their ribs, fajitas, Texas Hills Country-influenced cuisine, signature homemade sauces, fresh-baked rolls with cinnamon butter and all the peanuts you can eat.

REMINDER: Santa Fe Holding Co. will host an investor conference call and Web cast on Thursday, June 5th, 2008 at 11:00 a.m., EDT. Participants may call 877-407-9205. A Web cast will be available at: http://www.investorcalendar.com/IC/CEPage.asp?ID=130191.

ABOUT SANTA FE HOLDING COMPANY

Santa Fe Holding Company of Brentwood, Tenn., operates Santa Fe Cattle Co., one of the nation's fastest growing casual dining "roadhouse" steak restaurant chains. Started in 1996, it provides customers with a unique blend of perfectly aged USDA Choice steaks, ribs, fajitas, Texas Hill Country-influenced homemade sauces and dressings, and mouth-watering Chuck Wagon favorites developed exclusively for the company. Each restaurant's distinctive signature décor creates a nostalgic, down-home, family-oriented atmosphere reminiscent of the Old West with simply awesome food, amazingly friendly service -- all at a reasonable price. For more information, visit: www.santafecattle.com.

Safe Harbor

Safe Harbor statement under the Private Securities Litigation Reform Act of 1995:

Statements in this news release looking forward in time involve risks and uncertainties, including the risks associated with the effect of changing economic conditions, trends in the markets, variations in the company's cash flow, competition, availability and cost of materials and labor and suitable real estate locations; and other risk factors.

To receive email updates on Santa Fe Holding Co. financials, news and events please send an email with your first and last name, phone number, firm name and the subject: "SFHD email update request" to Paul@coreconsultinggroup.com.


Contact:

Contact:
Media Relations
Accentuate PR
Julie Shepherd
815 479 1833
Julie@accentuatePR.com

Investor Relations
Core Consulting Group
Paul DeRiso
925-465-6088
paul@coreconsultingroup.com


Source: Santa Fe Holding Company, Inc.